ARF & CO is one of the world's premier tabletop production companies, whose core business is the creative servicing of advertising agencies and brands. The company also works regularly with broadcast design firms and networks. Its body of work includes work in features, tv promos, short films, trailers, and web only commercial production.

Owner/Director/Cameraman Alex Fernbach has a strong reputation in the industry as a versatile, creative problem solver. These abilities, along with his great design sense and relaxed, collaborative style, have earned him numerous awards and a loyal worldwide client base.

Beth Galton is also an ARF & CO director, cinematographer and in addition one of the top tabletop still photographers in NY. Her style is both natural yet accessible. She is concerned with the details, has a well-developed sense of composition, and a strong interest in color and texture, which contributes to creating a project with a cohesive vision. These traits combined with her lighting are what make her work so special. She has received numerous awards from the Art Director's Club, One Show, Creativity Show and the International Festival of NY.

ARF & CO and its sister company PAWS & CO have a deep understanding of emerging technologies and the necessary tools and expertise to service any special-effects project, through the creative union of art and appropriate technology.

ARF & CO's production facility in Hoboken, New Jersey, is a comfortable 12,000 square feet, with state-of-the-art equipment, including four motion-control systems, array camera technology, and digital editing tools, and is just 20 minutes from Newark Airport and 5 minutes from Manhattan's West Side tunnels.

Principals: